Nnali Tauna-Audu
Customer discovery is a combination of strategies that can help to create impactful solutions that deliver real value. The strategies will help gather a nuanced understanding and a humanized view of the people that a venture is trying to help – who they are and what they are trying to accomplish by using a product or service. Customer discovery can help decide on the problem, before settling on a solution.
Skills / Knowledge
- Articulate the customer discovery process in terms of the techniques used and their value.
- Use research, observation, and interviewing to collect data and empathize with potential users.
- Generate personas and journey maps relevant to a venture for a product or service.
- Explain the societal desirability of a venture using personas and journey mapping of a user.
- Use journey maps and personas to help identify/refine customer segments and associated value proposition.
- Apply observation, personas, and journey mapping techniques to a case study.
Issued on
March 2, 2024
Expires on
Does not expire